High traffic volume is not enough. Traffic has to be converted from visitors to action. Esperon identifies your current conversion rate and improves it. Esperon works with you to optimize your website and marketing messages to increase your conversion above the current rate.
Instead of just targeting one keyword, we target groups of semantically aligned keyword clusters and create corresponding landing pages to maximize results. Additionally, our team implements a variety of deep links (links to nested pages). Rather than just sending wild card traffic to the homepage and hoping it converts.
Search Engine Optimization (SEO) involves targeting consumers by optimizing pages in your website to appear for the specific keywords and key phrases. The more relevant keywords your website appears for on the first page of Google, Yahoo, or Bing, the more traffic your website can receive.
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