Local SEO is highly important for smaller businesses or start-ups. Those who operate regionally know the market and the local audience well. On one side, where the national SEO Strategy focuses on the rankings in search engines, a local SEO Strategy focuses more on the traffic from a specific location.
Precisely, it means that your strategy is in a way customized to promote your brand, products, and services to the targeted customers in your local area. This helps you reach the target audience and bring organic traffic faster.
Google My Business is essential for any local SEO business. Recently, the same question was asked to some of the best local SEO experts. They were then asked to rank several other essential marketing sources such as email marketing, content marketing, SEO, website creation, and some more. One of the most important channels reviewed by them was a local business website and the second on the list was Google My Business.
For any local business vendor, Google My Business is more important than other tools such as social media, content marketing, email marketing, profile building, and more.
High traffic volume is not enough. Traffic has to be converted from visitors to action. Esperon identifies your current conversion rate and improves it. Esperon works with you to optimize your website and marketing messages to increase your conversion above the current rate.
Instead of just targeting one keyword, we target groups of semantically aligned keyword clusters and create corresponding landing pages to maximize results. Additionally, our team implements a variety of deep links (links to nested pages). Rather than just sending wild card traffic to the homepage and hoping it converts.
Search Engine Optimization (SEO) involves targeting consumers by optimizing pages in your website to appear for the specific keywords and key phrases. The more relevant keywords your website appears for on the first page of Google, Yahoo, or Bing, the more traffic your website can receive.
We are a full service SEO and advertising team. Our solutions are made to support your business and they deliver. Leveraging quality content is key. Ad budgets impact can be critical. Let our team discuss the goals of your business and where you feel you could grow. We will take you there.