Local SEO is highly important for smaller businesses or start-ups. Those who operate regionally know the market and the local audience well. On one side, where the national SEO Strategy focuses on the rankings in search engines, a local SEO Strategy focuses more on the traffic from a specific location.

Precisely, it means that your strategy is in a way customized to promote your brand, products, and services to the targeted customers in your local area. This helps you reach the target audience and bring organic traffic faster.

Google My Business is essential for any local SEO business. Recently, the same question was asked to some of the best local SEO experts. They were then asked to rank several other essential marketing sources such as email marketing, content marketing, SEO, website creation, and some more. One of the most important channels reviewed by them was a local business website and the second on the list was Google My Business.

For any local business vendor, Google My Business is more important than other tools such as social media, content marketing, email marketing, profile building, and more.