Local SEO is highly important for smaller businesses or start-ups. Those who operate regionally know the market and the local audience well. On one side, where the national SEO Strategy focuses on the rankings in search engines, a local SEO Strategy focuses more on the traffic from a specific location.
Precisely, it means that your strategy is in a way customized to promote your brand, products, and services to the targeted customers in your local area. This helps you reach the target audience and bring organic traffic faster.